Quick Manual

Audit

Claude pulls campaign stats, ad set performance, creative data, and frequency metrics — then diagnoses what's working and what's wasting budget.

Audit my Meta ad campaigns for the last 30 days

Full structured audit: ROAS, CPM, CTR, frequency, cost per lead. Flags underperformers and tells you why.

Which campaigns are wasting budget?

Claude finds high-spend campaigns with low ROAS or high CPL and explains the likely cause.

Why is my cost per lead up this week?

Claude compares this week vs last week across ad sets and creatives to pinpoint the culprit.

Which ad sets have the highest frequency?

Frequency above 3.0 usually means audience fatigue. Claude flags these and suggests expanding targeting or refreshing creatives.

Show me all my ad sets and their performance for last month

Full ad set breakdown with budget, optimization goal, targeting summary, and key metrics.

Which of my ads are underperforming?

Claude lists ads sorted by CTR and ROAS, flags the worst performers, and suggests whether to pause or refresh the creative.

Claude never changes your account without asking first. Every write action — pausing campaigns, creating ads — goes through a confirmation step where you see exactly what will happen before you approve.

Campaign Management

Pause, resume, and manage campaigns and ad sets in bulk. Claude always shows you the full list of what will change and waits for your go-ahead.

Pause all ad sets with ROAS below 1.5

Claude lists the ad sets that match, shows their current metrics, and pauses them only after you confirm.

Pause campaigns with CPM above €20 and CTR below 1%

Multi-condition filter. Claude builds the list, presents it, and acts on your approval.

Resume the Summer Sale campaign

Claude finds the campaign by name, confirms it's currently paused, and resumes it after your approval.

List all active campaigns and their daily budgets

Quick overview of what's running and what it's spending.

Which campaigns haven't spent anything this week?

Claude finds zero-delivery campaigns — often a sign of disapproved ads, billing issues, or overly narrow targeting.

Show me the ad account info for Aminopörssi

Account-level details: currency, timezone, spend limit, funding source.

Building Campaigns

Create full Meta campaigns with ad sets and ads. Claude presents the complete plan — objective, targeting, budget, creative — and builds everything after you approve. Every new campaign starts PAUSED.

Create a traffic campaign for https://example.com with €5/day budget targeting Finland, age 25–45

Claude builds the campaign, ad set with targeting, and ad. You review and approve before anything is created.

Build a leads campaign using an instant form for the Barivita account

Claude sets OUTCOME_LEADS objective with LEAD_GENERATION optimization and ON_AD destination type — no pixel required.

Create a retargeting campaign for website visitors in the last 30 days

Claude sets up the custom audience and builds the campaign structure. You supply the pixel ID or Claude can look it up.

Build a sales campaign targeting lookalike audiences in the US, UK and Germany

Claude creates the campaign with OUTCOME_SALES and multi-country ad set targeting.

Create 3 ad sets under my existing campaign with different age groups

Claude creates each ad set under the specified campaign — 18–24, 25–34, 35–54 for example.

What Facebook pages do I have?

Lists all pages connected to your account. Claude needs a page ID to create ad creatives — this finds it automatically.

Everything starts PAUSED. This is enforced server-side — not just a setting Claude follows. No campaign, ad set, or ad can go live until you manually enable it in Meta Ads Manager.

Creatives & Images

Generate AI images for your ads, write copy, and build full ad creatives. Claude generates one image at a time, shows it to you for approval, and only proceeds when you say yes.

Generate a square ad image for a Finnish supplement brand — clean white background, product focus

Claude generates a 1:1 image, shows you the URL for preview, and waits for approval before using it in a creative.

Generate a 9:16 Stories image for a summer sale — bright colours, outdoor lifestyle

Full Stories/Reels format (1080×1920). Specify mood, style, or subject and Claude generates accordingly.

Write 3 ad copy variations for a protein supplement targeting gym-goers

Claude writes primary text, headline, and description for each variation within Meta's character limits.

Create an ad creative with this image URL and this copy for the Barivita page

Claude builds the creative spec and creates it — ready to attach to any ad set.

List my previously generated images

Shows all images generated or uploaded through MetaMCP, ready to reuse in new creatives.

What are my Meta pixels?

Lists your pixels with last-fired time. Needed for conversion-based campaigns — Claude uses the pixel ID in the ad set's promoted_object.

Image generation requires an OpenRouter API key. Add it in MCP Settings — free keys available at openrouter.ai/keys. Claude will tell you if it's missing.

Tips

You don't need to remember commands

Just describe what you want. Claude reads the built-in Meta Ads guides and picks the right tools automatically. "Audit my account" is enough.

Name the account you want to work on

If you have multiple accounts, just say the name: "audit the Aminopörssi account". Claude finds it from your account list.

Chain audit → action in one conversation

Start with an audit, then "pause the worst performers", then "create a new campaign for this product" — Claude keeps full context throughout.

Ask for a Word document

After any audit or analysis, say "save this as a Word doc". You get a downloadable .docx file you can send straight to your client.

Set tools to "Always approve"

In Claude's connector settings, set MetaMCP tools to "Always approve". This stops the permission popup on every tool call. Claude still asks you before making any change.

The built-in guides update automatically

MetaMCP includes expert Meta Ads audit and creation guides that Claude reads before acting. We update them from real agency work — you always get the latest version.

Ready to try?